Linda Heubach, REALTOR®, E-Pro
952.931.9008
Partner in Counselor Realty's Wayzata Office
Top 5% in Sales in Minnesota Last Year, All Agents
E-pro Certification National Association of Realtors (NAR)
Member CRS - Council of Cert Residential Specialists
Self Employed 30+ Years in Housing & Service Industries
Linda is the high touch people specialist & Leader of our team

Chuck Heubach CRS CRB GRI
952.239.1311
CRS Council Certified Residential Specialists (NAR)
CRB Certified Real Estate Broker (NAR) 1 of 37 in Minnesota
GRI Graduate Realtor Institute (NAR)
Real Estate Instructor
Appraisal Experience
Mortgage Industry Experience

Call Us To Customize an Opinion of Value for YOUR Home

Why Didn't My House Sell?

2. Examine the Price

Did your agent price your home correctly?  It's probably the oldest advice in the business, but it is still good advice: "When you are a seller, you MUST think like a buyer".   While it is OK to not be the least expensive home in the neighborhood, you have to have some valid reasons that you are not.  Put another way, you need to be the best VALUE on any given day that a real buyer comes through your home. 

You are in a competitition!  Buyers look at EVERY home, if only for a minute on their broker's web site.  If they choose to visit your home, it needs to be reasonably close to the cheaper home down the street in price unless it has compelling features that make it a better VALUE even at a higher price.

BRACKETING.  Before you can get showings at all, your home needs to be bracketed correctly. Because of the internet, people search between price ranges as their primary criteria. They tend to search in $25,000 increments, with hard breaks at the 50 and 100 thousand levels.  To be competitive, you need to list price in the same range as the eventual sales price. 

For example:  In Golden Valley the year to date (JUNE Numbers) ratio of actual sales price to original sales price is 95%. If we are listing a home at $400K it might be reasonable to say it will sell at $380K.  But if we listed at $405K we would get no showings because the buyer for your home is not even looking above 400K.  As a practical matter, 405K is the same as 410K.  The same people will see it online.  But since it is a 350K to 400K house and the amenities will show that, the buyers in the 400-450K range will not make appointments to visit it.     

If you got twenty showings and no offers, you are priced just a little too high.  If you go no showings you are priced way too high.   In spite of what the media says, the market is not that bad.  Price corrections have been minimal, but it is fair to say that prices are not rapidly increasing.  Correctly priced & bracketed homes will sell.  I have even seen some multiple offers on homes that are slightly underpriced!

Finally...compare apples to apples.  Bi Level Splits are NOT two stories.  Lake View is NOT lakeshore. Be realistic with what you have, and it will sell for the highest price. 

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