Linda Heubach, REALTOR®, E-Pro
952.931.9008
Partner in Counselor Realty's Wayzata Office
Top 5% in Sales in Minnesota Last Year, All Agents
E-pro Certification National Association of Realtors (NAR)
Member CRS - Council of Cert Residential Specialists
Self Employed 30+ Years in Housing & Service Industries
Linda is the high touch people specialist & Leader of our team

Chuck Heubach CRS CRB GRI
952.239.1311
CRS Council Certified Residential Specialists (NAR)
CRB Certified Real Estate Broker (NAR) 1 of 37 in Minnesota
GRI Graduate Realtor Institute (NAR)
Real Estate Instructor
Appraisal Experience
Mortgage Industry Experience

Call Us To Customize an Opinion of Value for YOUR Home

EXAMINE YOUR AGENT'S MOTIVATION 
Did your agent lack motiviation, either by working too cheap or by being to busy doing other stuff? Why or Why Not? Read our article here.

Why Didn't My House Sell?

5. Examine the Exposure

FIRST:  CHECK THE LISTING FOR ACCURACY!!!  Did your agent measure it or use old records? If they never measured your home, get a new agent. Make sure it is listed in the proper city, proper zip code, proper school district and that it MAPS correctly on the MLS and Broker Web Sites!!!

As the former broker for a huge national internet real estate company, Chuck nearly chokes on what people consider exposure.   Placing your home on the backpages of a website that no one will ever see is a monumental waste of time and effort. 

Exposure is: The condition of being presented to view or made known. (Merriam Webster)  A real estate agent in the year 2007 should build a custom web page for each home, and get that web page ranked using SEO (Search Engine Optimization) techniques.  That web page should be promoted on other pages and widely distributed.   Personally, we buy domains for our listings and give them multi pages, top level websites to be the centerpiece.  Example:  http://www.BrooklynParkLiving.com

Not all agents do that and that's OK...as long as the page they do build doesn't get lost in the sea which is the internet.  Ask your agent what search engine optimization means.  If they don't know, don't hire them again.
COLOR SELLS .  Every home needs c o l o r brochures with a strong pointer toward the web site.  We have our own in house duplexing digital printer, but your agent's trip to the office or copy shop is OK.  Put color brochures inside and outside...and make sure that you partner with your agent to Keep the Brochure Box Full!  It's really simple to do that.  Print 50, put 25 in the box.  When they are gone, the homeowner partner puts 25 more in and notifies the agent.  The agent delivers or mails our 25 more!  Our brochure boxes are hardley ever empty.  

Open houses sell homes about 3% of the time. For that reason, we see no reason not to do them.  (That would be only giving 97%!) We do three open houses right away (if permitted) and about every 4th week after that.   Having said that, there are some homes where open houses are not appropriate. We are happy to do them and happy to discuss individual exceptions, too.

MLS, signs, etc....all of that goes without saying, and everyone does it.  One thing that we have noticed though, is that most folks don't look in the paper any more.  ON LINE is where the best exposure for your home will happen.

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